OFF TOPIC - Doha Arts Museum Ad drive

A London cab carrying the advertising campaign of Qatar’s Museum of Islamic Arts


Islamic arts museum ad drive hits UK in top gear
QATAR’S Museum of Islamic Arts, which opens to public visitors on December 1, has unveiled a major advertising campaign in the UK to raise awareness of the museum among residents and tourists.

During the next 13 months, 30 of the famous London taxi cabs will be displaying the eye-catching advertising campaign featuring a distinctive image of the I M Pei-designed museum on Doha Corniche with the motto, ‘the art of civilisations’.
“We have chosen one of the world’s largest, most glamorous and culturally aware cities to unveil our global advertising,” Qatar Museums Authority CEO Abdullah al-Najjar said yesterday.

The advertising campaign will fuel the momentum in the run-up to the museum opening and will reach local communities in London, as well as the 26.5mn people who visit London each year,” he explained.

According to one UK study, London taxi advertising in seen by more than 10.5mn every week.
“Doha has always had a pioneering spirit as a city. Our creative new advertising campaign fully reflects museum aims to reach out to all cultures and will put us on the map as one of the world’s most imaginative new museums,” al-Najjar added.

Courtsey - Gulf Times