Tuesday, September 16, 2008


BMW announces plans to launch the new 7 Series EfficientDynamics technology features to reduce fuel consumption and emissions

Seven years after the launch of BMW’s bestselling 7 Series model, the world’s most successful premium automotive manufacturer has announced plans to launch its newest generation 7 Series model in November this year. Offering stylish design, outstanding performance, luxury, power and sheer driving pleasure, the flagship BMW 7 Series, will continue to set the trends in the luxury performance class.

The current generation of the BMW 7 Series model was launched in 2001, and has consistently been a trendsetter becoming the company’s best ever selling 7 Series model.
The new BMW 7 Series is a class leader in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission. The new BMW 7 Series will enter the Middle East market with two brand new engine variants – the V6 740iL and V8 750iL – both with twin-turbo technology and direct fuel injection.

The BMW 750i, the flagship in the 7 Series range, is the most efficient engine in its performance class that produces 407bhp and accelerates to 100 km/h in 5.2 seconds.
Inside, the new BMW 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting, with a clearly structured arrangement of driving and comfort. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.

The cockpit has been designed to promote the sheer pleasure of driving, and the latest generation of BMW’s trendsetting iDrive control system features a 10.2 inch display with a high-resolution graphic presentation enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.
Particular attention has been given to comfort in the rear with an increase in wheelbase of 140 mm for additional room inside the cabin.

The design of the new BMW 7 Series gives greater natural presence, sportiness and precise elegance.
BMW has always stood for luxury and sporting refinement, with performance at the heart of its DNA. Through features such as the car’s dynamic proportions, with a low and stretched side view and sculpted surfaces, this luxury saloon offers a unique, unparalleled character. Safety is at the heart of the new BMW 7 Series, with an optimised body structure and interacting and electronically controlled passive safety systems. Both models come standard with side and head airbags, crash-activated headrests at the front, runflat tyres and a tyre defect indicator.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.
“We are looking forward to launching our new flagship 7 Series model later this year.

With the Middle East being the fourth biggest market for 7 Series sales worldwide, we are confident that this new generation model will ensure we maintain both our competitive edge and our position at the forefront of innovation,” said Phil Horton, Managing Director, BMW Group Middle East.

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